Last Updated: June 10, 2026
This Privacy Policy explains how CÔNG TY TNHH INFINITY PLAY （English name：INFINITY PLAY COMPANY LIMITED）(Enterprise Registration No. 0111329294), a company incorporated under the laws of Vietnam, with its registered address at Tầng 4, Số 19 Tố Hữu, Phường Thanh Xuân, Thành phố Hà Nội ("Company," "we," "us," or "our"), collects, uses, discloses, stores, and protects personal information when you access or use our mini-program, short drama content, mini-games, virtual currency, virtual items, advertising-supported features, and related services made available through TikTok or other third-party platforms.
For purposes of this Privacy Policy, the "Mini-Program" means our mini-program and all related services, including short drama content, mini-games, virtual currency, virtual items, in-program advertising, analytics, customer support, and other features.
The Mini-Program is supported in whole or in part by in-application advertising. This means we and our advertising partners display advertisements to you, and we may use certain personal information to deliver, measure, and improve advertising. Please read Sections 3.6, 4.3, 5, and 8.5 carefully to understand how advertising works and what choices you have.
This Privacy Policy is primarily intended for users located in the United States and is designed to address applicable U.S. privacy requirements, including the California Consumer Privacy Act as amended by the California Privacy Rights Act ("CCPA/CPRA"), the Children's Online Privacy Protection Act ("COPPA"), and other applicable U.S. state privacy laws where applicable.
This Privacy Policy should be read together with our Terms of Service and TikTok's Privacy Policy.
We may collect personal information directly from you, automatically when you use the Mini-Program, and from third parties such as TikTok, payment processors, analytics providers, advertising partners, and service providers.
Account and Profile Information
TikTok OpenID or platform user identifier;
username or nickname;
avatar or profile image;
user ID or account ID;
other profile information authorized by you through TikTok or another platform.
Contact Information
email address;
phone number;
name or nickname;
information you provide when contacting customer support.
User Content
If the Mini-Program allows comments, reviews, chats, posts, uploads, or other interactive features, we may collect the content you submit, including text, images, videos, audio, ratings, messages, and related metadata.
Customer Support Information
When you contact us, we may collect your inquiry details, screenshots, order information, device information, correspondence, and any other information you choose to provide.
Usage Data: We may collect information about how you use the Mini-Program, such as the short drama episodes you view, watch duration, and the features you access and the actions you take (e.g., likes, shares, comments).
Device Information: We may collect information about the device you use to access the Mini-Program, such as the device model, operating system, IP address, browser type, and unique device identifier (e.g., IDFA, GAID).
Advertising Data: Because the Mini-Program is advertising-supported, we and our advertising partners may collect advertising identifiers, ad impressions, ad views, ad clicks, rewarded-ad completions, frequency of ads shown, interactions with ads, and inferred ad-interest segments to deliver, cap, measure, and improve advertising.
Location Information: With your consent or based on your settings, we may collect approximate location information based on your IP address or device settings to provide location-relevant content and advertising (if applicable). We do not intentionally collect precise geolocation.
Network Information: We may collect your IP address, network type (Wi-Fi/cellular), and carrier information.
Log Data: We may collect access timestamps, error logs, crash reports, and referral URLs for debugging and performance monitoring purposes.
Payment Information: When you purchase virtual coins, payments are processed by the Platform (TikTok) or third-party gateways. We do not collect or store your financial details (such as full credit card numbers). We only receive transaction confirmations and order IDs to credit Your account.
TikTok or Other Platforms
When you authorize the Mini-Program, TikTok or another platform may provide information in accordance with its APIs, permissions, developer terms, and your account settings.
Payment Processors
Payment processors may provide transaction confirmation data, order IDs, refund status, and related payment records.
Analytics Providers
Analytics providers may provide aggregated, pseudonymized, or device-level analytics data to help us understand usage, improve services, and troubleshoot issues.
Advertising, Attribution, and Mediation Partners
Advertising partners, ad networks, ad mediation platforms, mobile measurement partners, and attribution providers may provide information about ad impressions, clicks, installs, registrations, purchases, ad revenue, and campaign performance.
For purposes of U.S. state privacy laws, including the CCPA/CPRA, we may collect the following categories of personal information:
Identifiers, such as username, user ID, TikTok OpenID, email address, IP address, device identifiers, and advertising identifiers.
Commercial information, such as purchase history, transaction records, virtual currency purchases, and premium content access.
Internet or other electronic network activity information, such as viewing history, gameplay activity, interactions, clicks, ad impressions and clicks, session data, and log data.
Geolocation information, limited to approximate location inferred from IP address or device settings.
Audio, electronic, visual, or similar information, such as avatars, images, videos, or content you upload, if applicable.
Inferences, such as content preferences, viewing preferences, game preferences, and ad-interest segments.
Customer support and communications information, such as your inquiries and correspondence with us.
We do not intentionally collect sensitive personal information such as government identification numbers, biometric identifiers, precise geolocation, health information, or financial account credentials. If we collect any information that is treated as sensitive personal information under applicable law, we will process it only as permitted by law and provide any required notices or choices.
We may use personal information for the following purposes:
provide short drama content and mini-games;
authenticate users;
maintain user accounts;
process virtual currency, virtual item, and premium content transactions;
unlock episodes, game levels, features, or rewards;
deliver rewarded advertising and grant the related in-program rewards;
maintain rankings, achievements, and gameplay progress;
provide customer support;
troubleshoot bugs, crashes, and technical issues.
recommend short drama episodes, games, content, and features;
personalize your viewing and gameplay experience;
remember preferences and settings;
provide region-appropriate and language-appropriate content.
analyze user behavior, viewing patterns, and gameplay patterns;
measure feature and advertising performance;
conduct A/B testing;
improve content, games, advertising, user experience, and platform performance;
develop new features and services.
detect and prevent cheating, bots, exploits, fraud, ad fraud, invalid traffic, payment abuse, unauthorized access, and security incidents;
monitor compliance with our Terms of Service;
protect users, our business, platforms, and third parties;
enforce our legal rights.
respond to inquiries and complaints;
send service-related messages, such as system notices, maintenance notices, transaction confirmations, and important updates;
send promotional communications where permitted by law and with consent where required.
You may opt out of promotional communications by following the unsubscribe instructions in the message, changing your settings where available, or contacting us.
The Mini-Program is supported by in-application advertising. We and our advertising partners may use personal information to:
display advertisements in the Mini-Program, including banner, interstitial, native, rewarded, and other ad formats;
determine which ads to show and how frequently to show them (frequency capping);
measure ad delivery, impressions, viewability, clicks, completions, and revenue;
attribute installs, registrations, purchases, and events to advertising campaigns;
detect and prevent ad fraud and invalid traffic;
personalize ads based on inferred interests where permitted by law and your settings.
Where required by applicable law, we will provide opt-out rights for targeted advertising or the "sharing"/"sale" of personal information for cross-context behavioral advertising. See Section 8.5.
We may use personal information to comply with applicable laws, regulations, court orders, legal processes, tax obligations, accounting obligations, platform requirements, and governmental requests.
We may use personal information for other purposes with your consent or as otherwise disclosed at the time of collection.
We do not sell your personal information for money. However, certain advertising, analytics, or attribution activities may be considered a "sale," "sharing," or "targeted advertising" under some U.S. state privacy laws. Please see Section 8 for your choices.
We may disclose personal information as follows:
We may share information with TikTok or other platforms as necessary to operate the Mini-Program, comply with platform rules, authenticate users, process purchases, enable platform analytics, prevent fraud, and satisfy platform requirements. TikTok's processing of your information is governed by TikTok's Privacy Policy.
We may disclose personal information to service providers that perform services for us, including:
cloud hosting providers;
data storage providers;
content delivery networks;
analytics providers;
crash reporting and performance monitoring providers;
customer support tools;
payment processors;
fraud prevention providers;
advertising, mediation, and attribution partners;
security service providers;
professional advisors, such as lawyers, auditors, and accountants.
These service providers are authorized to use personal information only as necessary to provide services to us or as otherwise permitted by law.
Because the Mini-Program is advertising-supported, we may disclose identifiers, advertising identifiers, device information, event data, usage data, and transaction event data to advertising networks, ad mediation platforms, demand-side platforms, analytics providers, and mobile measurement partners to deliver and display ads, measure campaign performance, attribute conversions, prevent ad fraud, and deliver or personalize ads.
Examples of events may include mini-program launch, registration, episode view, game start, level completion, ad impression, ad click, rewarded-ad completion, coin purchase, or premium content unlock.
Some of these activities may constitute a "sale," "sharing," or "targeted advertising" under applicable U.S. state privacy laws. You may exercise your opt-out rights as described in Section 8.5.
We may disclose personal information if we believe in good faith that disclosure is necessary to:
comply with applicable law, regulation, legal process, or governmental request;
enforce our Terms of Service;
protect our rights, property, or safety;
protect users or the public;
investigate fraud, security issues, or illegal activity;
respond to claims or legal proceedings.
If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or transfer of business, personal information may be disclosed or transferred as part of that transaction.
We may disclose aggregated, anonymized, or de-identified information that cannot reasonably identify you for analytics, research, marketing, business, or other lawful purposes.
We and our service providers and advertising partners may use cookies, local storage, software development kits (SDKs), pixels, APIs, device identifiers, advertising identifiers, and similar technologies to:
operate the Mini-Program;
remember preferences;
authenticate users;
analyze usage;
deliver and measure advertising;
cap ad frequency;
prevent fraud and invalid traffic;
improve performance;
personalize content or ads.
Advertising SDKs and Partners: The Mini-Program integrates third-party advertising and analytics SDKs to display ads and measure performance. These SDKs may collect device identifiers, advertising identifiers, IP address, and ad-interaction data in accordance with their own privacy policies. You should review the privacy policies of TikTok and our advertising partners for more information about their practices.
Because the Mini-Program operates through TikTok, TikTok SDKs and platform technologies may also collect information according to TikTok's own policies and settings.
You may be able to manage certain tracking technologies through your device settings, browser settings, TikTok settings, or in-app settings. We also honor opt-out preference signals such as the Global Privacy Control (GPC) where required by applicable law. Disabling certain technologies may affect the functionality of the Mini-Program but will not stop you from seeing non-personalized ads.
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.
We determine retention periods based on the type of information, the purpose for which it was collected, and applicable legal, accounting, or reporting requirements. For example, account and transaction records may be retained for the life of the account and for a reasonable period thereafter, while advertising and log data may be retained for a shorter period.
We may retain information longer where necessary to comply with law, resolve disputes, prevent fraud, enforce our agreements, maintain security, or protect legal rights.
We use reasonable technical, administrative, and organizational measures designed to protect personal information from unauthorized access, disclosure, alteration, loss, misuse, or destruction. These measures may include encryption, access controls, logging, security monitoring, employee training, and vendor management.
However, no system or method of transmission or storage is completely secure. We cannot guarantee absolute security.
Depending on your state of residence, including if you are a California resident, you may have certain privacy rights under applicable U.S. state privacy laws.
These rights may include:
You may request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources, purposes of collection, categories of third parties to whom we disclose information, and other information required by applicable law.
You may request that we delete personal information we have collected from or about you, subject to exceptions permitted by law.
You may request that we correct inaccurate personal information we maintain about you.
You may request a copy of certain personal information in a portable and readily usable format, where technically feasible.
We do not sell personal information for money. However, because the Mini-Program is advertising-supported, our use of advertising, analytics, attribution, or similar technologies may be considered a "sale," "sharing," or "targeted advertising" under applicable law, and you may request to opt out.
You may opt out by:
adjusting your device advertising settings (e.g., limiting ad tracking or resetting your advertising ID);
adjusting your TikTok or platform privacy settings, where available;
using any in-app privacy setting or "Do Not Sell or Share My Personal Information" control we provide;
enabling an opt-out preference signal such as the Global Privacy Control (GPC), which we honor where required by law; or
contacting us at support@infply.com with the subject line: Privacy Opt-Out Request.
If you opt out, you may still see advertising, but it will generally be non-personalized (contextual) rather than targeted based on your inferred interests.
We do not intentionally use sensitive personal information for purposes that would require a right to limit under the CCPA/CPRA. If this changes, we will provide the required notice and choice.
We will not discriminate against you for exercising your privacy rights. For example, we will not deny services, charge different prices, or provide a different level of quality because you exercised your rights, except where permitted by law.
If you are a resident of a state that provides an appeal right and we deny your privacy request, you may appeal our decision by contacting us at support@infply.com with the subject line: Privacy Appeal.
Where permitted by law, you may designate an authorized agent to submit a request on your behalf. We may require proof of authorization and verification of your identity.
To protect your information, we may need to verify your identity before processing your request. We will respond to verified requests within the time required by applicable law, generally within 45 days, unless an extension is permitted.
If you are a California resident, this section applies to you.
In the past 12 months, we may have collected the categories of personal information listed in Section 2 above.
We collect personal information from:
you;
your device;
TikTok or other platforms;
payment processors;
analytics providers;
advertising and attribution partners;
service providers.
We collect and use personal information for the purposes described in Section 3 above.
In the past 12 months, we may have disclosed personal information to the categories of recipients described in Section 4 above.
We do not sell personal information for money. However, certain advertising or analytics activities may be considered "sharing" for cross-context behavioral advertising under California law. You may opt out as described in Section 8.5.
We do not knowingly sell or share the personal information of users under 16 years of age.
California residents may request information about our disclosure of certain personal information to third parties for their direct marketing purposes, where applicable, by contacting us at support@infply.com.
If you are a California resident under 18 and have posted content in the Mini-Program, you may request removal of your posted content by contacting us at support@infply.com. Removal may not ensure complete or comprehensive deletion where the content has been copied, shared, or otherwise retained as permitted by law.
The Mini-Program is not intended for children under 13 years old. We do not knowingly collect personal information from children under 13. We do not knowingly direct advertising to, or deliver targeted advertising to, children under 13.
If you are under 13, you must not use the Mini-Program or provide any personal information to us.
If we learn that we have collected personal information from a child under 13 without verifiable parental consent, we will take reasonable steps to delete the information and terminate the child's access.
If you are a parent or legal guardian and believe that your child under 13 has provided personal information to us, please contact us at support@infply.com.
Users between 13 and the age of majority must use the Mini-Program only with parental or guardian consent.
We are a Vietnam-based company. Your personal information may be transferred to, stored in, or processed in Vietnam, the United States, Singapore, or other countries where we or our service providers operate.
These countries may have data protection laws that differ from those in your state or country of residence. We take reasonable steps to protect personal information in accordance with this Privacy Policy and applicable law.
The Mini-Program may contain links to or integrations with third-party websites, apps, platforms, payment processors, advertising networks, analytics tools, or other services. Advertisements displayed in the Mini-Program may also link to third-party websites or apps that we do not control.
This Privacy Policy does not apply to third-party services. We are not responsible for the privacy practices of third parties. You should review the privacy policies of TikTok, our advertising partners, and any other third-party services you use.
You may have the following choices regarding your personal information:
Account permissions: You may manage certain permissions through TikTok or platform settings.
Device settings: You may limit advertising identifiers or reset advertising IDs through your device settings.
Advertising choices: You may opt out of personalized (targeted) advertising as described in Section 8.5.
Promotional messages: You may opt out of promotional communications by following unsubscribe instructions or contacting us.
Privacy requests: You may exercise applicable privacy rights by contacting us.
We may update this Privacy Policy from time to time. When we make material changes, we will provide notice by updating the "Last Updated" date and, where appropriate, by providing an in-app notice, pop-up notice, or other reasonable notice.
Your continued use of the Mini-Program after the updated Privacy Policy becomes effective means that you acknowledge the updated Privacy Policy. If you do not agree with the updated Privacy Policy, you should stop using the Mini-Program.
If you have questions, complaints, or requests regarding this Privacy Policy or our privacy practices, please contact us at:
Company Name: CÔNG TY TNHH INFINITY PLAY
Enterprise Registration No.: 0111329294
Address: Tầng 4, Số 19 Tố Hữu, Phường Thanh Xuân, Thành phố Hà Nội
Email: support@infply.com
Subject line for privacy requests: Privacy Request
We aim to respond to privacy inquiries within a reasonable time and in accordance with applicable law.